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Domains play an important role in both branding and SEO. This section of the blog with discuss how domains and domaining is integrating into the SEO industry.

SEM

Search Engine Marketing “SEM” is the use of paid sponsorships and pay-per-click ads to generate traffic. I put all paid online advertising in this group.

SEO

Search Engine Optimization (SEO) is any activity with the goal of obtaining high rankings and conversion in the organic SERP’s ‘Search Engine Result Pages”.

SMO

Social Media Optimization “SMO” are defined tactics to increase visibility to a social element like RSS Feeds, Videos, Interactive Tools and Games, and more…

SNO

Social Network Optimization is the use of tactics in an online communities (Web 2.0) that promotes a service or product through social relations.

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Hello SEO World!

Submitted by Andrew on Sunday, 28 December 2008No Comment

Hello SEO World,

First off, let me introduce myself. My name is Andrew Stephens. I have been studying search engine optimization as a lead generation tool for years and have recently focused on building a career around internet marketing and primarily organic marketing.

I am not your typical SEO in that, I don’t look for the best or most searched keywords like most guys out there do. What I am looking for are niche markets and keywords that produce a very high conversion rate. After all, isn’t that what we are looking for out of our traffic…sales?

I look at big traffic stats with low sales as a waste of bandwidth and money. Bandwidth is much like floorspace and I don’t need a house full of window shoppers making it difficult for the spenders to look around.

This blog will be dedicated to search engine optimization practices that increase conversion in local and niche markets. These markets are still wide open and users that are searching for these keywords and phrases are ready to buy. They are using specific terms that tell me they know what they want and all they need is someone to sell it to them.

These markets are eager to be penetrated and by targeting our optimization practices to specific markets, we are providing the user a gateway to the product or service that he or she is actually looking for as well as securing the sale. This keeps Google and other search engines happy because we share the same ultimate goal; provide the user with what they are looking for in a quick and effecient manner.

Because these markets are “fresh meat” in terms of search engine optimization and the distributors of these products are normally already using PPC ads, I have found these markets to be the most profitable in return for both the SEO provider as well as the client.

If you are a business or website owner and wish to look into local or niche search engine optimization services to increase your overall online sales by as much as 300% please visit my site at www.AJSPromotionalMedia.com

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The world’s economy is becoming host to an increasing number of service providers. These companies don’t actually sell a physical product, but rather their knowledge, expertise, and opinions.

Some companies offer physical products and knowledge services. IBM, for instance, sells laptops and servers, but it also makes a considerable amount from its network of consultants.

One of the true thrills of building websites is digging deep into the vast toolbox of technologies and techniques. Since the Web as a medium is constantly refreshing and old tools are being refined.

AJS Promotional Media Provides Handle following Techniques:

New CSS techniques

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JavaScript widgets and frameworks

Upgrades to Flash

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Server-side languages

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Consider the following wish list for a fictional redesign:

1. Make the website standards compliant by using semantic markup and CSS-based design. Construct the site with valid XHTML.

2. Reduce the average page weight by half to decrease load time.

3. Make the website more accessible by complying with WCAG 1.0 Priority Level 1 guidelines.

4. Add the new company logo and implement the revised style guide for corporate colors.

5. Create consistency in the site’s navigation by replacing the current disparate menus with a collective drop-down menu.

6. Halve the number of steps in the shopping cart checkout process.

7. Use Ajax widgets to improve the interactivity of the shopping cart process.

8. Add a corporate blog written by the CEO.

While these are all good objectives, tagging each one as a critical, red-alert, priority-one intention simply dilute the resources for the core, must-meet goals. Budget, time, and technology constraints might force a team of designers and developers to distill the list down to only two or three.

Secondary objectives

Looking at our preceding list, and after huddling with different team members, we might identify secondary objectives as the following:

1. Reduce the average page weight by half to decrease load time.

2. Make the website more accessible by complying with WCAG 1.0 Priority Level 1 guidelines.

3. Create consistency in the site’s navigation by replacing the current disparate menus with a collective drop-down menu.

4. Add a corporate blog written by the Content Writer.

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1. Add the new company logo and implement the revised style guide for corporate colors.

2. Construct the site with valid XHTML 1.0 Strict.

3. Use Ajax widgets to improve the interactivity of the shopping cart process.

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Corporate website is a complex beast, subject to the whims of management, marketing, your own design tastes, and customer feedback. When building or redesigning your site, it is critical to keep the company’s primary objectives in the forefront of design activity.

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