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Domains play an important role in both branding and SEO. This section of the blog with discuss how domains and domaining is integrating into the SEO industry.

SEM

Search Engine Marketing “SEM” is the use of paid sponsorships and pay-per-click ads to generate traffic. I put all paid online advertising in this group.

SEO

Search Engine Optimization (SEO) is any activity with the goal of obtaining high rankings and conversion in the organic SERP’s ‘Search Engine Result Pages”.

SMO

Social Media Optimization “SMO” are defined tactics to increase visibility to a social element like RSS Feeds, Videos, Interactive Tools and Games, and more…

SNO

Social Network Optimization is the use of tactics in an online communities (Web 2.0) that promotes a service or product through social relations.

Home » Domains

Keyword Domaining

Submitted by Andrew on Friday, 2 January 2009No Comment

What is Domaining?

Domaining means to buy and sell domains that are optimal in values that are considered marketable. These values can be keywords located within the domain name, the extension the domain carries, the value of the keywords in the marketplace today, and many other factors. This article will show you the 5 most important values placed on a domain name to be resold. The real-estate market is much like the domain name market. There is only one owner of each property and some properties are more valuable than others. That makes for a profitable venture in domaining for the smart investor.

How to tell what’s a good domain name?

There are many variables that go into determining the “value” of a domain name is the resale or “domain aftermarket”. As you probably already know, just like every industry, this market changes constantly. What’s trendy in media, culture, business, and the world are great places to start obtaining great keywords-rich domain names are sure to bring a profit. Trends can produce a fast return in keyword domaining. But what about for the stable portfolio, what are you really looking for. Here are the 5 most common things that determine the value of a domain name:

Word Relevance:

How large is the market that the words found within your domain are relevant to?

Keywords:

What keywords are found within the domain name itself?

Extension:

What is the extension of the domain (.com is the most valued)

Existing Website:

Is there an existing website, blog, or other coding that comes with the domain?

Traffic Stats:

How many Unique Visitors Per Month does the domain get at this time?

To be successful in keyword domaining you will want to stay committed to watching the market each day and researching what search terms are in most demand, what is hot in the media, what domains are expiring soon, and what new extensions are selling in today’s market.

There have been many instances of people earning a 6 and 7-digit profits in keyword domaining. As a matter of fact, as early as last week YP.com was sold to YellowPages.com for an overwhelming $3.8 mil. Yes, that’s correct. The name itself was worth almost $4 million bucks to the good people at YellowPages.com and that, my friend, is what I like to call a Domain Treasure.

Do you like the sound of treasure hunting. Well, to get started you’ll want to look at sites like Namedroppers.com and Sedo.com. Namedroppers will help you find domains that are available with a simple keyword search. All domains bearing that keyword are generated to show you what is available or not. Sedo is the world’s largest domain aftermarket and you can earn money from your domains even BEFORE THEY SELL by parking them and letting Sedo place links on the domain until you either sell or build.

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