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Domains play an important role in both branding and SEO. This section of the blog with discuss how domains and domaining is integrating into the SEO industry.

SEM

Search Engine Marketing “SEM” is the use of paid sponsorships and pay-per-click ads to generate traffic. I put all paid online advertising in this group.

SEO

Search Engine Optimization (SEO) is any activity with the goal of obtaining high rankings and conversion in the organic SERP’s ‘Search Engine Result Pages”.

SMO

Social Media Optimization “SMO” are defined tactics to increase visibility to a social element like RSS Feeds, Videos, Interactive Tools and Games, and more…

SNO

Social Network Optimization is the use of tactics in an online communities (Web 2.0) that promotes a service or product through social relations.

Home » Domains, SEO

Domaining and SEO

Submitted by Sans on Thursday, 12 March 2009No Comment

The name of your website is important for your online business. If you think that the domain name of your website is just for the users to remember, you are wrong. Modern day search engine algorithms provide weightage to domaining also. You can increase search engine rankings of your website using appropriate domain name. Naming which was once considered as a place holder for IP address is now seen as a good business involving lot of money. Domain names containing business keywords are widely sought after because of their influence in search engine optimization. SEO does not start with web designing but it starts with domain naming itself.

Some people still say that branding is more important when it comes to domaining. Your business is not the only business of its kind in the world. You run an online business and you want to steal the visitors who are searching for something in your niche. The domain name of your website should inform the visitors about your website. Simple names containing company name will not reveal anything about your website. Domaining should be considered as an opportunity to give a brief description of the website you have hosted.

There are superstar websites such as Google, Yahoo, and EBay and the names of these websites do not reveal anything about the website. However, for an online website selling products and services, it is important to fight among the competitors to get a visitor. When the name of your website informs about what is present in the website, internet users will happily go to the website. At the same time, you should take care that the domain name is not too lengthy. Lengthy names are hard to remember and a successful business website should contain short and crisp names.

As more and more competition is found while choosing domain names, it is practically very difficult to find a name of your choice. However, with little effort, you can come up with a domain name that is unique and compelling for your website. You have to research the internet and find out words that are commonly searched by the users looking for something in your niche. You have to use your innovative mind to create new domain names that are not yet sold. Finding .com websites is profitable for a business website even though you can find other domains such as .net, .org and so on.

The search engines like Google give more importance to anchor text and hence using a suitable domain name can increase search engine visibility. Innovation and creativity is important for choosing a suitable domain name.

It is better to buy the domain name for five years if you are serious about your business. Allowing search engines to read owner information of domain names also helps improve search engine ranking. Tons of good domain names are still available even though the competition is high. While choosing domain names, create a list of keyword rich synonyms before you start searching. Then, you can settle down for a domain name that is affordable and brandable.

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