Domains

Domains play an important role in both branding and SEO. This section of the blog with discuss how domains and domaining is integrating into the SEO industry.

SEM

Search Engine Marketing “SEM” is the use of paid sponsorships and pay-per-click ads to generate traffic. I put all paid online advertising in this group.

SEO

Search Engine Optimization (SEO) is any activity with the goal of obtaining high rankings and conversion in the organic SERP’s ‘Search Engine Result Pages”.

SMO

Social Media Optimization “SMO” are defined tactics to increase visibility to a social element like RSS Feeds, Videos, Interactive Tools and Games, and more…

SNO

Social Network Optimization is the use of tactics in an online communities (Web 2.0) that promotes a service or product through social relations.

Home » SEO

What Is Bad For Search Engine Optimization?

Submitted by Sans on Saturday, 14 March 2009No Comment

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What Is Bad For Search Engine Optimization?

 

A company with a website which is not optimized for search engines is not worthy of doing online business. If you have a website that sells products or services to internet users, you need to optimize the website so that the website is visible to search engines. While trying to optimize business website, many website owners are not aware of bad things that decrease search engine rankings. Unknowingly, many webmasters fall into the pit and get their site blacklisted in an attempt to increase search engine rankings quickly. Search engine optimization is a gradual process which has to be carried out in the right way to get desired results.

 

There are no quick fixes for increasing search engine rankings suddenly for any website. If you see some company offering you a boost in search engine ranking within a day, stay away from those scams. The algorithms used by search engine crawlers are not known by anyone and hence, it is not legally possible to increase page rank suddenly. No one can guarantee any ranking because search engines determine page rank in their own way. A number of known and unknown factors are considered by search engines to give weightage to any website.

 

There are websites that allow you to generate thousands of links to your website. These websites are called link farms that supply links to your website. Many popular search engines consider these link farms as spams. Spamming search engines will lead to irrevocable damages to the page rank of your website. Social networking is now widely used for search engine optimization, but stay away from scam websites.

 

The design of your website is important for search engine optimization. Many webmasters place keyword rich content in their website and think that their website is optimized. Other technical factors also influence SEO. Websites containing dynamic contents and flash pages cannot be crawled by search engines. Flash pages and fancy pages containing graphics are also ignored by search engine crawlers because they cannot read non text content in your website. More over, using cookies for website access also limits search engines from reading the website. Frames are other complex structures that limit search engine spiders from indexing the website.

 

JavaScript and dynamic URLs are not read by search engine crawlers. Simply, if you need to activate a program to read website content, it will not be visible for search engine crawlers. This does not mean that for a high page rank website, you should not have any dynamic element. You have to use web designing techniques in an intelligent manner to ensure high page rank. Navigation within the website should be made easier for the search engines. Every link in your website must be clearly reachable without any ambiguity. Many people buy several domain names in the same niche and point them to the same website. This is considered as cheating and search engines decrease page rank because of duplicate content penalty. However, it is possible to redirect more than one domain to the same website using 301 redirects.

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