Can Google Be Conquered?
Google Keeps On Climbing with Microsoft at their Feet.
Every month of every year Google seems to take more and more of the search engine marketshare. Can anyone really be a viable competitor to a search engine so well-developed and organized that already owns almost 2/3 of the market?
For years now; Google, Yahoo, and MSN have been known as “The Big 3” but in all actuality, there is no other competitor in Google’s arena. If you take a look at the latest stats on Hitwise.com, you can easily see that Google’s gaining market share an at alarming rate as the rest are losing it.
But don’t think that will stop Yahoo and Microsoft. They still have hopes to catch back up. There are obviously some speed bumps in the way, but they seem to believe there is a sustainable chance…enough of a chance that Microsoft has actively been trying to acquire Yahoo for years now.
What Microsoft is Trying to Do to Catch Google
Microsoft’s search brand has no real direction at the moment. Everything is so scattered and un-measurable. Let’s see; they have the Live Search at live.com. Then they’ve also got various other Live products and services. They’ve got the MSN search engine-msnsearch.com which really just redirects to live.com. Recently they’ve been throwing new names like Kiev and Kuma in the air. That should give them a little momentum at least. Maybe Microsoft should look at cleaning up Microsoft before venturing into Google’s massive market share if you ask me.
The fact is that Google has so much of a market share and keeps bettering their, already superior, search algorithm. The fact still remains that users have come to know and trust Google for search and they will continue to trust Google as long as Google provides them a quick direction to the products, services, or information that they seek.
Blind studies have shown, at least according to Microsoft, that user results are no better on Google than on MSN Live and, if this be true, branding is a major issue on Microsoft’s forefront. Can Microsoft truly brand themselves into the search market or will they find themselves falling short o the software market in the pursuit of another’s coin.
It really doesn’t make much sense for a Google user to switch at this point anyway. With all the features Google has integrated into their user-experience in a streamlined and organized fashion, it’s almost irrational to see any Googler switching to another platform anytime soon.
[...] Search engine indexing collects and stores data to facilitate fast and accurate information retrieval. Search engines designed to find web pages on the internet are called Web Indexing. [...]