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Domains play an important role in both branding and SEO. This section of the blog with discuss how domains and domaining is integrating into the SEO industry.

SEM

Search Engine Marketing “SEM” is the use of paid sponsorships and pay-per-click ads to generate traffic. I put all paid online advertising in this group.

SEO

Search Engine Optimization (SEO) is any activity with the goal of obtaining high rankings and conversion in the organic SERP’s ‘Search Engine Result Pages”.

SMO

Social Media Optimization “SMO” are defined tactics to increase visibility to a social element like RSS Feeds, Videos, Interactive Tools and Games, and more…

SNO

Social Network Optimization is the use of tactics in an online communities (Web 2.0) that promotes a service or product through social relations.

Home » SNO

HOW DO YOU BEHAVE ON GOOGLE?

Submitted by Andrew on Tuesday, 14 April 20092 Comments

Google has always been on the leading edge of search engines and they are fast becoming concerned with EVERYTHING you are doing in efforts to personalize your search experience. This is the dawn of a new search where past behavior modifies the results. If you are signed into any Google account, your Google SERP’s will be tainted with results that best match using, not only your search terms, but also your search history.

How can this play a role in search engine optimization?

For many years it was profitable to use a blanket strategy and optimize loose and highly active keywords in efforts to draw the biggest traffic numbers to a site. Those days are fast disappearing. It is important to develop an SEO program that will identify and capitalize from ALL of your target markets. 3-4 keyword searches are common now, whereas just a year or two ago 1 word searches were the most prevalent.

Now that Google is taking a more proactive approach to search results by letting the user control their results more personally it is important to find your user where they go and introduce them to your product /service from there. Where do 70% of Internet users hang out? On the networks is where! By using the targeting power of social networks, you are able to harvest a highly targeted market quite quickly and efficiently, driving your traffic numbers up but more importantly, driving your conversion numbers up as well.

You want your listing to be available for educational purposes, entertainment purposes, as well as commercial purposes. By creating content to identify with each of these markets, you are keeping your site “relevant” and in SEO, relevance always wins!

You can accomplish this with the use of targeted and relevant link-bait. With the use of newsletters, mailing lists, press releases, interactive games, social network groups, and more…you are able to put the right content in front of the right audience in a way that has never been offered in years past and the best part about Social Networking is that it’s all for FREE!

2 Comments »

How to Get High Ranking in Local, Natural, and Sponsored Google Results | Williams Blog said:

[...] Natural and sponsored Google search results Natural Google results are those that appear on the left hand side of the screen. These are generally considered to be more effective that local results. [...]

- 24 November 2009 at 11:48 am

How to Get High Ranking in Local, Natural, and Sponsored Google Results | Prevx Team Caught in Scandal said:

[...] be more effective that local results. Sponsored Google search tools are ad words and ad sense. The Google Ad words program is a form of paid advertising. You pay to have your ads displayed in sponsored Google search [...]

- 24 November 2009 at 12:45 pm

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Web Design and Marketing Solutions for Business

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The best business websites provide their readers with well-built content, well-architected design, and a spotlight on usability, readability, and accessibility.

Promoting services

The world’s economy is becoming host to an increasing number of service providers. These companies don’t actually sell a physical product, but rather their knowledge, expertise, and opinions.

Some companies offer physical products and knowledge services. IBM, for instance, sells laptops and servers, but it also makes a considerable amount from its network of consultants.

One of the true thrills of building websites is digging deep into the vast toolbox of technologies and techniques. Since the Web as a medium is constantly refreshing and old tools are being refined.

AJS Promotional Media Provides Handle following Techniques:

New CSS techniques

Search engine optimization tips

JavaScript widgets and frameworks

Upgrades to Flash

Usability studies

Accessibility techniques

Server-side languages

Updates to content management systems

Primary objectives

Consider the following wish list for a fictional redesign:

1. Make the website standards compliant by using semantic markup and CSS-based design. Construct the site with valid XHTML.

2. Reduce the average page weight by half to decrease load time.

3. Make the website more accessible by complying with WCAG 1.0 Priority Level 1 guidelines.

4. Add the new company logo and implement the revised style guide for corporate colors.

5. Create consistency in the site’s navigation by replacing the current disparate menus with a collective drop-down menu.

6. Halve the number of steps in the shopping cart checkout process.

7. Use Ajax widgets to improve the interactivity of the shopping cart process.

8. Add a corporate blog written by the CEO.

While these are all good objectives, tagging each one as a critical, red-alert, priority-one intention simply dilute the resources for the core, must-meet goals. Budget, time, and technology constraints might force a team of designers and developers to distill the list down to only two or three.

Secondary objectives

Looking at our preceding list, and after huddling with different team members, we might identify secondary objectives as the following:

1. Reduce the average page weight by half to decrease load time.

2. Make the website more accessible by complying with WCAG 1.0 Priority Level 1 guidelines.

3. Create consistency in the site’s navigation by replacing the current disparate menus with a collective drop-down menu.

4. Add a corporate blog written by the Content Writer.

Tertiary objectives

1. Add the new company logo and implement the revised style guide for corporate colors.

2. Construct the site with valid XHTML 1.0 Strict.

3. Use Ajax widgets to improve the interactivity of the shopping cart process.

Website platforms

There are numerous platforms on which to develop a corporate website—some are turnkey (meaning that everything works right out of the box), and others are customizable solutions ranging from small, free, and open source to large, expensive, and proprietary.

HTML vs. Flash

Flash has grown from crude animation software to a mature application development environment. Cincinnati Website Designer specializes in Flash websites, and their creations are often rich interactive experiences built to wow the audience.

Content management systems

The goal of a content management system (CMS) is to control a site’s content—text, pictures, links, ads, videos, and more—in one single application. The software runs on the server, is tied to a database, and is written with a server-side language like PHP, ASP.NET, Ruby on Rails, or Python.

Corporate website is a complex beast, subject to the whims of management, marketing, your own design tastes, and customer feedback. When building or redesigning your site, it is critical to keep the company’s primary objectives in the forefront of design activity.

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