Social Networking Google Analytics Tips and Tricks
Google Analytics is a free service offered by Google that gives detailed statistics bout the visitors to a website. The highlight is that the product is aimed at marketers , webmasters and technologists from which the industry of web analytics originally grew. Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic. Google Analytics is powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. GA also can track visitors from all referrers, including search engines, pay-per-click networks, email marketing.
Social marketing is the systematic application of marketing to achieve specific behavioural goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods.
Social Networking and Google Analytics go hand in hand, few tips on social network and Google analytics are as follows
Create a standalone Google Analytics for social networks traffic profile
• Under ‘Add Website Profile’ in the Google Analytics screen, create a new website profile and name it ’social network’. You have to keep your original profile intact
• Then go to ‘Filter Manager’ in your profile to group all the different social networks in to one new medium. By applying the following filter you can achieve the same
Filter Name THEN social network traffic
Filter Type THEN custom filter the advanced
Field A -> Extract A – under campaign source add your social network.
• The next step would be to create another filter which will exclude other traffic sources
Filter Name (exclude other traffic sources)
Filter Type custom filter then exclude)
Filter field (campaign medium)
Filter Pattern THEN type organic|(none)|direct|cpc|image
Case Sensitive – no
• Create another filter to show the full referral path. Apply the following
Filter Name (Full referral path)
Filter Type ( custom filter )
Field A -> Extract A – choose referral and type (.*)
Field B -> Extract B – none
Output To -> Constructor – (you can choose user defined and type $A1)
Field A Required – yes
Field B Required – no
Override Output Field – yes
Case Sensitive – no
The result would be, under visitors > user defined you can find the precise profile or URL which is generating your traffic
Option 2: Use advanced segment in Google Analytics
• Go to ‘Advanced Segments’ in your Google Analytics profile
• 2. Create a new segment and then drag the ’source’ box which under ‘Traffic sources’ to ‘dimension or metric’ window
• 3.Now, open the ‘Condition’ drop down box and under that paste the source that you created
• 4. You can now start segmenting the data and compare your social networks traffic medium and other traffic sources which are already segmented like direct and organic traffic.
• You can use this method to compare your social networks traffic against other traffic sources , you can do this average basket size, conversion rate will definitely much more