Web Design and Marketing Solutions for Business
The best business websites provide their readers with well-built content, well-architected design, and a spotlight on usability, readability, and accessibility.
Promoting services
The world’s economy is becoming host to an increasing number of service providers. These companies don’t actually sell a physical product, but rather their knowledge, expertise, and opinions.
Some companies offer physical products and knowledge services. IBM, for instance, sells laptops and servers, but it also makes a considerable amount from its network of consultants.
One of the true thrills of building websites is digging deep into the vast toolbox of technologies and techniques. Since the Web as a medium is constantly refreshing and old tools are being refined.
AJS Promotional Media Provides Handle following Techniques:
New CSS techniques
Search engine optimization tips
JavaScript widgets and frameworks
Upgrades to Flash
Usability studies
Accessibility techniques
Server-side languages
Updates to content management systems
Primary objectives
Consider the following wish list for a fictional redesign:
1. Make the website standards compliant by using semantic markup and CSS-based design. Construct the site with valid XHTML.
2. Reduce the average page weight by half to decrease load time.
3. Make the website more accessible by complying with WCAG 1.0 Priority Level 1 guidelines.
4. Add the new company logo and implement the revised style guide for corporate colors.
5. Create consistency in the site’s navigation by replacing the current disparate menus with a collective drop-down menu.
6. Halve the number of steps in the shopping cart checkout process.
7. Use Ajax widgets to improve the interactivity of the shopping cart process.
8. Add a corporate blog written by the CEO.
While these are all good objectives, tagging each one as a critical, red-alert, priority-one intention simply dilute the resources for the core, must-meet goals. Budget, time, and technology constraints might force a team of designers and developers to distill the list down to only two or three.
Secondary objectives
Looking at our preceding list, and after huddling with different team members, we might identify secondary objectives as the following:
1. Reduce the average page weight by half to decrease load time.
2. Make the website more accessible by complying with WCAG 1.0 Priority Level 1 guidelines.
3. Create consistency in the site’s navigation by replacing the current disparate menus with a collective drop-down menu.
4. Add a corporate blog written by the Content Writer.
Tertiary objectives
1. Add the new company logo and implement the revised style guide for corporate colors.
2. Construct the site with valid XHTML 1.0 Strict.
3. Use Ajax widgets to improve the interactivity of the shopping cart process.
Website platforms
There are numerous platforms on which to develop a corporate website—some are turnkey (meaning that everything works right out of the box), and others are customizable solutions ranging from small, free, and open source to large, expensive, and proprietary.
HTML vs. Flash
Flash has grown from crude animation software to a mature application development environment. Cincinnati Website Designer specializes in Flash websites, and their creations are often rich interactive experiences built to wow the audience.
Content management systems
The goal of a content management system (CMS) is to control a site’s content—text, pictures, links, ads, videos, and more—in one single application. The software runs on the server, is tied to a database, and is written with a server-side language like PHP, ASP.NET, Ruby on Rails, or Python.
Corporate website is a complex beast, subject to the whims of management, marketing, your own design tastes, and customer feedback. When building or redesigning your site, it is critical to keep the company’s primary objectives in the forefront of design activity.